Services:
Fractional CRO:
Revenue Strategy + Optimization
Pricing Strategy + Revenue Metrics
Team Leadership, Partnership, + Alliances
GTM Advisory:
Sales + Marketing Strategy
GTM Framework
Support Services - Operational, Enablement, + SDR Team Outsourcing
Sales Coaching:
Sales Planning + Evaluation
Leadership Skilling / Training
Compensation + Incentive Planning - Plan Creation + Metrics
Fractional or Interim Chief Revenue Officer
Are you looking for a fractional CRO to lead your team part time or for an interim period? Do you want the benefit of a powerful revenue leader at a fraction of the cost of a full time hire? Tina brings decisive, accountable leadership. As a Fractional CRO, she drives growth and efficiency.
C Level and Board Relationships
Tina has a broad portfolio of success working with Venture and Private Equity Boards of Directors in both pre-series A as well as pre and post acquisition companies. Tina’s management of in-quarter reporting and response planning creates a culture of accountability and metrics driven success.
Tina has an uncanny ability to be operationally decisive in setting goals, determining actions to achieve those goals, and mobilizing resources to implement the actions to execute well.
Based on assessment, talent evaluation and revenue goals, a personalized plan is created . This plan includes assistance in role design, talent assessment as well as hiring help that will tailored to the needs of the organization.
Strategic Planning
“In the world of business, the Fractional Chief Revenue Officer serves as a strategic guide, a compass navigating the vast landscape of revenue generation. It’s not merely about increasing sales; it’s about understanding the “why” behind every business decision.
The Fractional CRO steps into the role not just as a leader, but as a partner, bringing a profound understanding of the intricacies of revenue operations. This allows organizations to solve interim gaps in leadership and strategic growth with greater efficiency and speed.”
Organizational Design
Revenue Planning/Goal Setting
As CRO, Tina designs the goals both for present and future states based on margins, board expectations and market conditions and product placement. Tina will also assist with comp plan creation, incentives both for teams, individuals and the revenue organization as a whole.
Go To Market Advisory
Do you need a group of experts for GTM specialties? Do you want to scale your GTM team with greater efficiency and speed? You have come to the right place! Tina’s network of Marketers and Operational leaders can help scale your business and achieve your goals. Reach out!
Sales & Marketing Infrastructure
Tina’s network includes Product Marketers, Sales Operations, Customer Success, Voice of the Customer as well as market research for products that are already in market, ie, pricing review and research, product fit, customer profiling and other pre-revenue activities.
As a revenue leader, Tina is energized by structuring, mentoring, scaling high performing sales and marketing teams. From SDR’s and lead generation to Strategic Account Reps and everything in between.
GTM Framework
In the past, Tina has been charged with building a channel for partnerships and alliances and can assist in the design, goal setting and outsourcing of this critical go to market department.
“Tina’s GTM Advisory allows clients to get access to a plethora of leaders across disciplines. Tina brings a vast network of product marketing, sales, market development, sales enablement and partner development leaders. The benefit of the GTM Advisory is to scale with efficiency and high level of expertise at a fraction of the cost. ”
Support Systems
Operational Enablement, Sales Development Teams (outsourced or in-house), Sales Operations and Lead Generation. Tina is happy to assist in designing these systems as well as driving the outsourced solution for each. In addition, the tools necessary to train revenue teams, track KPI’s and optimize teamwork can be included in this work.
Channels, Partnerships & Alliances
Sales Coaching
Are you looking to get the most out of your sales teams? Sustain higher performance? Achieve greater efficiency? Better win rates? Build epic culture??!?!
Sales coaching involves working one-on-one with sales professionals or with teams to improve their skills, performance, and results. Tina delivers a personalized approach that focuses on the individual's or team’s strengths and areas needing development.
Here's how it typically works:
Assessment
A coach starts by understanding a salesperson's current abilities, strengths, weaknesses, and goals through assessments, conversations, and even shadowing sales interactions.
Goal Setting
Together, coach and salesperson establish clear and achievable goals, both short-term and long-term, aligning an individual’s career aspirations and company objectives.
Personalized Development Plan
Based on assessment and goals, a personalized plan is created. This plan includes skill-building exercises, role-playing, workshops, and specific techniques tailored to the salesperson's needs.
Regular Feedback + Support
“Sales coaching is a collaborative process that aims to empower sales professionals, enabling them to reach their full potential and drive better results.
It’s not just about improving numbers but also about nurturing skills and confidence for sustained success.”
Coaches have access to a full quiver of sales skills, including communication, negotiation, objection handling, relationship building, and effective use of sales tools and technology.
Motivation + Confidence Building
A crucial aspect of coaching involves boosting motivation, confidence, and resilience, helping salespeople navigate challenges and setbacks.
Accountability
The coach helps the salesperson stay accountable for their goals and actions, ensuring they remain committed to their development. Tina puts a framework in place for teams and individuals that keeps everyone aligned to the plan.
Mentoring + Coaching | Individuals + Teams
Team mentoring for high performance, is about more than just achieving goals. It's about building a culture, fostering greatness within each individual and the collective team.
Ask 'why.' to clarify the purpose, and reason we come together as a team. When every member understands and connects with this purpose, it becomes the driving force behind our actions and decisions.
Leadership plays a critical role. As a mentor, I don't just guide; I inspire. I lead by example, embodying the values and behaviors I wish to see in others. I find purpose (joy) creating an environment where everyone feels empowered to contribute their best.
Understanding each team member is essential, recognizing their unique strengths, weaknesses, and aspirations. By tailoring guidance and support to individual needs, we nurture a diverse, yet cohesive team.
Communication is the core of my approach. I encourage an open dialogue where ideas flow freely, and collaboration thrives. It's through this exchange that innovation takes root.
Feedback is a gift. Coaching is not just about praising successes; it's about learning from failures. Constructive feedback fosters growth and development, both on a personal and team level.
Celebrate milestones and achievements. Recognition fuels motivation and reinforces behaviors aligned with our goals and values.
Conflict is inevitable, but it's how we handle it that defines us. We encourage healthy discussions, seek resolution, and use conflict as an opportunity for growth, learning, and mastery.
Continuous improvement is key. Encourage a mindset of innovation and learning. We adapt, evolve, and constantly seek better ways to achieve our goals.
Together, we build a culture of trust, collaboration, and purpose. This is the essence of mentoring for high performance—a collective journey towards excellence.
Services:
Fractional CRO:
Revenue Strategy + Optimization
Pricing Strategy + Revenue Metrics
Team Leadership, Partnership, + Alliances
GTM Advisory:
Sales + Marketing Strategy
GTM Framework
Support Services - Operational, Enablement, + SDR Team Outsourcing
Sales Coaching:
Sales Planning + Evaluation
Leadership Skilling / Training
Compensation + Incentive Planning - Plan Creation + Metrics